adv poster design

Product: CLEAR MAN

Poster 1

Poster 2

Poster 3

CONCEPT:

The product that I had chosen is CLEAR cool sport shampoo. It is a new product of the CLEAR shampoo that mainly target on men. This product helps to protect dandruff, provides an intense cooling sensation and a blast of freshness for men especially after sport or during the burning hot weather.

“Ice” is the main idea to descript the product in my entire poster. The concept of my first poster is about a man’s hair is freeze and his body is surrounded by ice after using the CLEAR shampoo. This is because ice brings out cold and cool feeling. Colours that represent cold- blue also have been use in design the poster. Besides that, the model’s mood must be corresponding to the product so that can brings out cool confidence feeling to the others after using the shampoo.

While, in the second poster is describe about the CLEAR shampoo that has been throw into the sea. With the floating CLEAR shampoo, the sea water has become ice. This poster brings out the meaning of, people can enjoy baths cool and maintain refreshing if use the shampoo.

Meanwhile, the third poster is about a muscular man, which is half- naked, is surrounded by the ice after taking shower. It show that the power of the CLEAR shampoo – “more cold, more fresh”. The model has show the confidence and attractiveness to the audiences after using the CLEAR cool sport shampoo.