Billboard design

Product: CLEAR MAN shampoo

CONCEPT:

The product that I had chosen is CLEAR cool sport shampoo. It is a new product of the CLEAR shampoo that mainly target on men. This product helps to protect dandruff, provides an intense cooling sensation and a blast of freshness for men especially after sport or during the burning hot weather.

“Ice” is the main idea to descript the product in my billboard. The concept of my billboard is about a toy’s head in the car is freezing by ice, because the effect of the CLEAR shampoo. Ice brings out cold and cool feeling. Car represents gender of male. Blue, grey black and white color (cold color) brings out cold color. Besides that, the background of billboard is on top of the building, where is near by the Pavilion shopping center. The product is zoom out to catch the attention of audiences.

The toy that put in the car is a real object. It cost cheap because it is use of the solar energy and wind power to make it swing left and right. It head is surrounded by the ice and it has show that the power of the shampoo, which is cold and fresh that can maintain in a period of time although of place under the burning hot weather.